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Harley-Davidson, Inc. (HOG) — WACC Analysis

WACC Breakdown

Harley-Davidson, Inc. (HOG) has a weighted average cost of capital (WACC) of 6.7%. The cost of equity is 9.9%, derived from a beta of 1.17 and a risk-free rate of 5.2%. The after-tax cost of debt is 1.6%. The capital structure is 61.6% equity and 38.4% debt.

Interpretation

A WACC of 6.7% suggests that the market views Harley-Davidson, Inc. as relatively low-risk, with a lower cost of financing.

Investors can compare HOG's WACC of 6.7% against industry peers to gauge its relative financing costs. A beta of 1.17 reflects the stock's volatility relative to the broader market.

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VALUATION

HOG WACC: 6.72% for Harley-Davidson, Inc.

Current inputs imply a 9.93% cost of equity and a 2.00% pre-tax cost of debt. Use this discount rate as a starting point for DCF validation.

[01]Current Market Data
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WACC Calculation Process
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Market Data Loaded
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Company Data Fetched
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Beta Calculated (5Y)
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Inputs Auto-Populated
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WACC Calculated
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Step 2: Enter Ticker Symbol
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Step 4: Review Auto-Populated WACC Inputs

Values are automatically populated from real data. You can adjust them manually if needed.

4.30%
1.000
4.23%
5.00%
21.00%
70.00%
Debt: 30.00%Equity: 70.00%

Please enter a valid company ticker to calculate WACC

Harley-Davidson, Inc. Common Stock (HOG) WACC Results
Weighted Average Cost of Capital
6.72%
Cost of Equity
9.93%
Risk-Free Rate5.22%
Beta1.17
Market Risk Premium4.23%
Cost of Debt
1.58%
Pre-Tax Cost of Debt2.00%
Tax Rate21.00%
Tax Shield0.42%
Capital Structure
Equity: 61.62%($2799.55M)
Debt: 38.38%($1743.99M)
Equity Component
6.12%
61.62% × 9.93%
Debt Component
0.61%
38.38% × 1.58%

Harley-Davidson, Inc. (HOG) WACC in context

Harley-Davidson, Inc. (HOG) currently screens with an estimated WACC of 6.72%. That blends a 9.93% cost of equity, a 2.00% pre-tax cost of debt, and a 61.62% equity weight into the discount rate you would typically use in a DCF model.

screens as a relatively low discount rate, which usually supports higher DCF values.

What HOG WACC implies

A 6.72% discount rate screens as a relatively low discount rate, which usually supports higher DCF values.

How this page calculates HOG

This page combines CAPM-based cost of equity with SEC-derived debt and capital structure inputs. The current beta is 1.17 and equity accounts for 61.62% of capital.

What to do next

Validate business quality on the company page, then carry the same discount-rate assumptions into the DCF page to test fair value sensitivity.

Disclaimer: This is not financial advice. Data sourced from SEC EDGAR and Polygon.io. Past performance does not guarantee future results. Always conduct your own research before making investment decisions.