Harley-Davidson, Inc. (HOG) — Analysis Summary
Harley-Davidson, Inc. (HOG) has a market cap of $2.80B with year-over-year revenue growth of -13.1%. Net margin stands at 9.4%. The stock trades at a P/E ratio of 13.8.
Key Takeaways
- Revenue changed -13.1% year-over-year
- Net margin of 9.4%
- P/E ratio of 13.8
Compared to other companies in the MOTORCYCLES, BICYCLES & PARTS sector, HOG posted revenue growth of -13.1% and trades at a P/E of 13.8.
Harley-Davidson, Inc. (HOG)
PREVIOUS CLOSE 2026-10-12 · MARKET DATA POLYGON · FINANCIALS SEC EDGAR
Red Flags & WarningsHigh Risk Signals
Multiple material red flags are active and deserve closer underwriting before relying on any valuation output.
Debt/EBITDA at 4.5x — elevated leverage
Net income fell 40.2% vs the prior period.
Free cash flow turned negative after being positive in the prior period.
Operating cash flow is negative while net income remains positive.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
Sector
MOTORCYCLES, BICYCLES & PARTS
Employees
7,200
Headquarters
MILWAUKEE, WI
Exchange
XNYS
Systematic competitive advantage assessment based on 4yr data
This assessment is based on quantitative analysis of historical financial data and does not constitute investment advice. Moat ratings may change with industry and competitive dynamics.
First version surfaces recent SEC Forms 3, 4, and 5 activity. It does not yet parse individual buy/sell transactions.
Capital Structure
Cash Flow
Annual Dividend/Share
$0.75
Dividend Yield
2.74%
Dividend History
Disclaimer: This is not financial advice. Data sourced from SEC EDGAR and Polygon.io. Past performance does not guarantee future results. Always conduct your own research before making investment decisions.