PRPL WACC: 17.14% for Purple Innovation, Inc. Common Stock
Current inputs imply a 10.83% cost of equity and a 21.28% pre-tax cost of debt. Use this discount rate as a starting point for DCF validation.
WACC Calculator
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Purple Innovation, Inc. Common Stock (PRPL) WACC in context
Purple Innovation, Inc. Common Stock (PRPL) currently screens with an estimated WACC of 17.14%. That blends a 10.83% cost of equity, a 21.28% pre-tax cost of debt, and a 39.56% equity weight into the discount rate you would typically use in a DCF model.
screens as a relatively high discount rate, which makes valuation more sensitive to execution and capital structure risk.
A 17.14% discount rate screens as a relatively high discount rate, which makes valuation more sensitive to execution and capital structure risk.
This page combines CAPM-based cost of equity with SEC-derived debt and capital structure inputs. The current beta is 1.78 and equity accounts for 39.56% of capital.
Validate business quality on the company page, then carry the same discount-rate assumptions into the DCF page to test fair value sensitivity.
Disclaimer: This is not financial advice. Data sourced from SEC EDGAR and Polygon.io. Past performance does not guarantee future results. Always conduct your own research before making investment decisions.