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GoPro, Inc. (GPRO) — WACC Analysis

WACC Breakdown

GoPro, Inc. (GPRO) has a weighted average cost of capital (WACC) of 9.0%. The cost of equity is 11.0%, derived from a beta of 1.56 and a risk-free rate of 5.2%. The after-tax cost of debt is 2.0%. The capital structure is 77.2% equity and 22.8% debt.

Interpretation

A WACC of 9.0% is moderate, reflecting the market's balanced risk assessment of GoPro, Inc..

Investors can compare GPRO's WACC of 9.0% against industry peers to gauge its relative financing costs. A beta of 1.56 reflects the stock's volatility relative to the broader market.

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VALUATION

GPRO WACC: 8.98% for GoPro, Inc.

Current inputs imply a 11.05% cost of equity and a 2.00% pre-tax cost of debt. Use this discount rate as a starting point for DCF validation.

[01]Current Market Data
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WACC Calculation Process
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Market Data Loaded
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Company Data Fetched
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Beta Calculated (5Y)
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Inputs Auto-Populated
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WACC Calculated
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Step 2: Enter Ticker Symbol
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Step 4: Review Auto-Populated WACC Inputs

Values are automatically populated from real data. You can adjust them manually if needed.

4.30%
1.000
4.23%
5.00%
21.00%
70.00%
Debt: 30.00%Equity: 70.00%

Please enter a valid company ticker to calculate WACC

GoPro, Inc. Common Stock (GPRO) WACC Results
Weighted Average Cost of Capital
8.98%
Cost of Equity
11.05%
Risk-Free Rate5.24%
Beta1.56
Market Risk Premium4.23%
Cost of Debt
2.00%
Pre-Tax Cost of Debt2.00%
Tax Rate0.00%
Tax Shield0.00%
Capital Structure
Equity: 77.17%($245.56M)
Debt: 22.83%($72.66M)
Equity Component
8.53%
77.17% × 11.05%
Debt Component
0.46%
22.83% × 2.00%

GoPro, Inc. (GPRO) WACC in context

GoPro, Inc. (GPRO) currently screens with an estimated WACC of 8.98%. That blends a 11.05% cost of equity, a 2.00% pre-tax cost of debt, and a 77.17% equity weight into the discount rate you would typically use in a DCF model.

falls into a common range for established public companies and is a practical DCF starting point.

What GPRO WACC implies

A 8.98% discount rate falls into a common range for established public companies and is a practical DCF starting point.

How this page calculates GPRO

This page combines CAPM-based cost of equity with SEC-derived debt and capital structure inputs. The current beta is 1.56 and equity accounts for 77.17% of capital.

What to do next

Validate business quality on the company page, then carry the same discount-rate assumptions into the DCF page to test fair value sensitivity.

Disclaimer: This is not financial advice. Data sourced from SEC EDGAR and Polygon.io. Past performance does not guarantee future results. Always conduct your own research before making investment decisions.

GPRO WACC: 8.98% — GoPro, Inc. Cost of Capital (October 2026) | DeepViews