AAPL vs MSFT vs GOOGL
Side-by-side comparison of key financial metrics
AAPL
MSFT
GOOGL
3/5Metrics Comparison• Technology Industry Median
| Metric | AAPL Apple Inc. | MSFT Microsoft Corp | GOOGL Alphabet Inc. Class A Common Stock | Industry Median Technology |
|---|---|---|---|---|
| Overview | ||||
| Stock Price | $314.86 | $384.93 | $359.51 | — |
| Market Cap | $4.66T | $2.90T | $4.30T | — |
| Enterprise Value | $4.67T | $2.87T | $4.25T | — |
| Sector | ELECTRONIC COMPUTERS | SERVICES-PREPACKAGED SOFTWARE | SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. | — |
| Valuation | ||||
| P/E Ratio | 38.02x | 23.20x | 26.85x | 43.44x |
| Price/Book | 43.76x | 7.01x | 8.98x | 2.36x |
| Price/Sales | 10.32x | 9.13x | 10.18x | 1.73x |
| EV/EBITDA | 29.22x | — | 26.38x | 18.48x |
| P/FCF | 36.08x | 39.83x | 66.76x | — |
| Profitability | ||||
| Gross Margin | 47.9% | 68.3% | 60.4% | 47.9% |
| Operating Margin | 32.6% | 46.8% | 32.7% | 2.7% |
| Net Margin | 27.2% | 39.3% | 37.9% | 3.7% |
| Return on Equity (ROE) | 115.1% | 30.2% | 33.5% | 14.5% |
| Return on Assets (ROA) | 33.0% | 18.0% | 22.8% | — |
| Financials | ||||
| Revenue (TTM) | $451.44B | $318.27B | $422.50B | — |
| Net Income (TTM) | $122.58B | $125.22B | $160.21B | — |
| Free Cash Flow | $129.17B | $72.92B | $64.43B | — |
| EPS | $8.30 | $16.86 | $13.24 | — |
| Revenue Growth (YoY) | 8.5% | 13.0% | 4.9% | — |
| Financial Health | ||||
| Debt/Equity | 0.78x | 0.10x | 0.17x | 0.62x |
| Current Ratio | 1.07x | 1.28x | 1.92x | 1.28x |
| Dividend Yield | 0.3% | 0.9% | 0.2% | — |
| Beta | 1.19 | 1.11 | 1.24 | — |
Data updated daily · Source: SEC EDGAR, Polygon.io | DeepViews Terminal